Dria Murphy is the founder and CEO of Alise Collective.
Dria Murphy is the Founder and CEO of Alise Collective. Prior to founding her own creative brand building company, Dria held communications and PR roles at top fashion houses including Calvin Klein, Topshop, and Ralph Lauren. She helped establish a fashion tech startup, Keep, as a top player in the tech, home decor, and fashion industries through press, business development, brand partnerships, social media, marketing, and events. Dria launched Alise Collective in 2015 and now represents a curated network of like-minded lifestyle and wellness clients, with a strong focus on selective partnerships, event activations, influencer outreach, and effective press placements.
In 2019, Dria Co-Founded the ness, an exclusive boutique community-based fitness studio that offers beat based trampoline cardio and muscle sculpting classes. Currently invitation only, the small class setting is more like an effervescent private session with your friends than your average fitness class. A light-filled, airy and elevated place to sweat, the ness has already attracted a unique community filled with models, fashion editors, and hedge fund CEOs. It has been featured in WWD, Vogue, The New York Times, Goop, Well + Good, Daily Front Row and more.